321: Global Branding

The challenge was to build a program to bring the patients closer to the doctor. The cornerstone of the program was a BotoxCosmetic® application-based site that allowed patients to locate a doctor in their area. We drove the consumers to the site through in-office patient materials, TV and Print ads.

The website also provided content that generated return visitors and provided a gateway for a doctors area for them to become part of the "Physicians Network" and learn how they can begin administering BotoxCosmetic®.