321: Global Branding

Under NDA. A large Japanese electronics company engaged 321 to perform a usability study to test its latest technology geared toward trendsetters. 321 was chosen as the New York firm to conduct this study. 321 screened, recruited and interviewed these trendsetters in a closed environment and delivered a segmented analysis in a comprehensive, easy-to-read format unprecedented by any focus or research firm.

Linear and manuscript formed research reports have been the standard in delivering research, but 321's method delivers an exciting and truly comprehensible, usable and progressive report style that gives a usability study the value and mileage that it seeks.