321: Global Branding

HotJobs was a little known brand in 1998. In 1999 the task was to create a compelling, exciting brand during a time when it was a job seekers market. HotJobs planned to go public within 6 months. Our integrated strategy included corporate identity, website development and design, print and online advertising, an annual report and television.

We worked with visionary CEO, Richard Johnson, and the result was a successsful IPO and HotJobs was named the 6th largest brand in 1999 according to USA News and World Report. It was purchased by Yahoo in 2002. To find out more contact us.