321: Global Branding

321 was asked to rebrand this prominent search engine marketing company. While this industry is fast becoming a commodity, iCrossing™ has been a pioneer, armed with an elite account team and strategists, that bring insight and marketing intelligence.

As the search engines mine results using an algorithm, 321 isolated the iCrossing position as a company that #1: understands the modern, sophisticated consumer that performs research and #2: that search engine marketing is a part of every one of their business and personal buying decisions. 321 reflected the new position with a new corporate identity and marketing materials that included a website, sales collateral and tradeshow graphics.