321: Global Branding

IntraLinks was preparing for a pending IPO and wanted to create distinct brand identity and a website to reflect it.

The main challenges were to create an information architecture to reflect its corporate structure and to create a brand image that answered to its value proposition: Trusted Ally.

We created a more sound information architecture and created a brand image that promoted not only the company as whole but organized its offerings into solutions and expressed these offerings into distinct and separate benefits.