WHO NEEDS BEST/WORST BOOTCAMP?
Understand what it takes to build your brand in 2012. For small and start-up companies and individuals, we'll break down tools and approaches to integrated branding for you while experiencing a live version of Alona's Huffington Post column Best and Worst Brands of the Week.
HOW IT WORKS
Day of Bootcamp: At Best/Worst Bootcamp you will have 2 C-Level creative and strategic professionals with an unparalleled track record to work with you on what it takes to set up an internal marketing engine to hit a BrandSlam®. Our experts will be at your disposal to teach you brand and marketing vocabulary, best practices, and go through costs and implications of all digital and offline tools available in the market today. We will explain what you can expect when working with an agency, price points, and finally, set up a marketing plan for your product, service, or public figure.
Parameters: After booking a one day session with minimum 30 days notice we sign your NDA and then document parameters of your critical marketing/branding/advertising problem for your product, service or brand if you are a public figure via phone or in person meeting.
Collaboration Tools: We will bring our state of the art digital collaboration tools to conduct this all day work session so that all work can be documented, organized, and indexed for future access.
Action Plan: 7 business days after the work session, we will deliver an action plan and recommendation for your team to execute. This will be based on criteria gathered in work session.
Maintenance: This work session will include 5 hours of maintenance after work session to be used within 90 days of work session.
