Brandialogue®: Monitor and build your brand.
Public Relations has always been about the public, not the media. Some of the biggest brands today
are using the interweb to engage with their audience, leaving the press to follow the people, and not the other way around.
321 Takeoff will customize an outreach campaign that we will create, analyze and monitor with real–time crisis and/or campaign management tools.
Services Include:
⊕ Profiling:
⇒Set up a profile on our social media listening dashboard for your brand, your competitor, or your campaign
⇒ Identify conversations around your brand, your competitor, or your campaign
⊕ Hotspotting: Identify trends by date or by keywords against your campaign or competitor
⊕ Uncovering Influencers: Uncover and then reach out to your influencers to build constituency for your brand
⊕ Outreach to influencers and bloggers
⇒Daily editorial updates for your social media silos of Product/Service/Customer Service/Crisis Management
⇒Campaign continuity
⇒Campaign extension
⊕ Reporting: Report on key performance indicators of websites and digital campaigns like:
⇒Share of voice
⇒Advocacy
⇒Campaign effectiveness
⊕ Web/Social Media Analytics: Ability to marry website analytics with social media analytics and identify conversion tracking
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Best/Worst Brands: The Age of Collaboration 2012 Check back here weekly or 13 Dec 2011 7:00am
