CoverGirl needed rich media campaigns that would sell multiple products and immerse their 14-34 audience...
Challenge:
Proctor + Gamble has been at the forefront of rich media. They were the first large advertiser to dedicate a record-breaking percentage of their marketing revenue to online advertising, and the rest would soon follow suit.
We were tasked to create rich media campaigns for CoverGirl that would sell multiple products and immerse their 14-34 audience.
Result:
We developed 2 immersive modules: "5 Steps to Pucker Power" and "Combinations" which allowed users to interact with multiple in a customized and entertaining way.
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