Datran Media has a sophisticated marketing engine and needed to show how effective their products were to the advertiser--and they would put their money where their email was...

"321 is a true partner. The customer service we receive is exceptional and their dedication to effective creative media solutions as it relates to our brand is unsurpassed."

Sean O'Neal
Chief Marketing Officer, Datran Media

Challenge:
This email marketing company wanted to find a way to communicate their niche. They were competing with all the other traditional ways advertisers typically spent their money: Direct Mail. Their engine was sophisticated and they wanted to show how effective their products were to the advertiser---and they would put their money where their email was. Their business model is based on performance marketing and that means, they only make money if their clients make money.

Result:
We humanized their technology using the Darwinian behavior of a bee and transcribed that into the evolution of a successful marketing tactic, Attract/Transact. We executed this campaign for them in journal advertising, online ad banners and an email campaign

Datran Media

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Services Rendered

Positioning
Tagline
Key Messages
Brand Identity
HTML email design and development
Online ad banners
Advertising
Photography
Art Direction
Copywriting

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