HotJobs was a little known brand in 1998 and was sold to Yahoo in 2002...
Challenge:
HotJobs was a little known brand in 1998. In 1999 the task was to create a compelling, exciting brand during a time when it was a job seekers market. HotJobs planned to go public within 6 months. Our integrated strategy included corporate identity, website development and design, print and online advertising, an annual report and television
Result:
HotJobs was named the 6th largest brand in 1999 according to USA News and World Report. This contributed to a successful IPO in 2000 and its eventual sale to Yahoo in 2002
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Services Rendered
LogoTagline
Brand Identity / Messaging
Website Design
Online Advertising
Journal Advertising
Out of Home Advertising
Banners
Styleguides
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