iCrossing needed a new brand identity that would tell their story in a digestible way to attract customers and media...

"We wanted to be nimble and 321 created a voice and image that were aligned perfectly with our sales, marketing and growth strategy."

Jeff Herzog
Chief Executive Officer, iCrossing

Challenge:
321 was asked to rebrand this prominent search engine marketing company. While this industry was fast becoming a commodity, icrossing had been a pioneer, armed with an elite team of technical experts and strategists, that bring insight and marketing intelligence. Icrossing needed a new brand identity that would tell their story in a digestible way to attract customers and media.

Result:
We created a new logo, tagline and a brand identity that was scaleable by verticals so that as the company grew, so the brand identity could scale. They now owned a coherent brand with consistent and relevant messaging in all media, from their website to their tradeshow kiosk

iCrossing

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Services Rendered

Naming
Positioning
Tagline
Key Messages
Brand Identity
Website Design
Stationery Design
Brochure Design
Flash Design & Development
Photography
Art Direction
Copywriting

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