Lawyers.com needed to establish a consumer facing brand and an experience that would generate return customers and top-of-mind recall...
Challenge:
Lawyers.com has long been a strong website with an established community, but the corporate brand was not resonating with the consumers we were trying to reach.
With the web 2.0 and open web phenomenon, Lawyers.com was facing steep competition not only from our traditional competitors, but also from search engines and individual subscribers.
The client needed to not only establish a consumer facing brand, but an experience that would generate return customers and top-of-mind recall. 321 helped take the valuable and superior content and turn that into digestible modules of information that allowed the user to interact in a compelling way with offerings.
Result:
Traffic Increase July 2008-Present=+7%
Advertising Sales Increase July 2008-Present=+22%.
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Services Rendered
Key MessagesBrand Identity
Website Design
Art Direction
Copywriting
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