LexisNexis Careers. We thought if the CEO would get behind the company, better candidates would stand in front.
Challenge:
The client came to us to rebuild their Careers section to attract a higher quality candidate while also adhering to the new brand guidelines we created for the brand.
Result:
We redesigned the site within the brand guidelines but created content that we felt would attract a better candidate: the CEOmmercial®. This is a proprietary product we developed and is a produced 60 second broadband spot that highlights the CEO in speaking to an audience of potential employees on the virtues of working at LexisNexis.
)
Services Rendered
PositioningBrand Identity / Messaging
Information Architecture
User Scenarios
Page Designs
Styleguide Development
Copywriting
Return to Our Work home