LexisNexis Global Toolkit. We created the global brand and empowered the client with an online guideline system that allows them to continue to build and modify their global sites without us...
Challenge:
Create a stylguide that would allow marketing managers across markets to own the ideal and concepts around their new site. We wanted the managers to be able to access templates and guidelines as their site grew.
Result:
We created a sophisticated online styleguide with multiple views in each section to accommodate all user scenarios. It contained a Template Library that showcased all templates. As each template is selected, the template view is detailed in its Graphic vs HTML, User Behaviors, Margins and Fonts.
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Services Rendered
PositioningInformation Architecture
User Scenarios
Page Designs
Copywriting
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