LexisNexis Risk + Govt + USLM: We built their global brand and had to redesign these business units to align with the mother brand...
"They brought sharp thinking, creativity and passion to our project. We are so pleased with the outcome and couldn't have chosen a better partner than 321." Candice Petro, Sr. Product Manager LexisNexis
Challenge:
LexisNexis came to 321 Takeoff as part of a company wide initiative to reposition the well-known research and data provider as a provider of Total Solutions.
Result:
We redeveloped their global identity and tied that into their Legal, Risk and Government lines of business with clear messaging and compelling visuals that incorporated their new offerings of Total Solutions.
Traffic from the Risk and Information Analytics reported an increase in traffic at 72%.
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Services Rendered
PositioningBrand Identity / Messaging
Information Architecture
User Scenarios
Page Designs
Styleguide Development
Copywriting
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