McDonalds wanted an immersive site for a generation of tweens who were a part of the social networking environment and they came to us to create it...
Challenge:
The objective was to create a global portal for tweens for McDonalds. In order to do this we: 1. Develop a site that supported behaviors and needs of the tween market 2. Build a content strategy and supporting tools and concepts to meet the site strategy that was relevant for all its global markets 3. Design an immersive experience and its modules that supported the content 4. Build a system that supported global markets and shared content.
Result:
We worked with game designers and the global marketing teams at McDonalds in executing on strategy. We developed an immersive experience and a shared content management system that allowed marketing managers across markets to share content.
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Services Rendered
Content StrategySite Strategy
Information Architecture
Website Design
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