NJFPR was ready to embark on a new look coinciding with their 20th anniversary...
Challenge:
NJFPR is a Public Relations firm that specializes in Luxury Travel and Leisure. Coinciding with their 20th anniversary, NJFPR was ready to embark on a new look. They are a passionate crew and the best in their field. It was important for us to find a way to distinguish them. Clearly they were at the top of their game, but prescience and experience is a hard sell. We wanted to get at the core of WHY they think differently and why that matters to their clients.
Result:
321 Takeoff interviewed the key members of the firm. The more we interviewed them, the more we understood their holy grail. They were brilliant articulators. Each one of them had a brilliant nugget to say about what they do and how they do it. We thought we'd just publish these nuggets throughout relevant places on their website and collateral. We created a "value Statement" wallpaper that is used for all their materials-on and offline.
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Services Rendered
Brand IdentityWebsite Site Design
Stationery Design
Postcard Design
Flash Design & Development
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