Pringles' PoPBlaster allowed users to be rockstars for as long as they could play...
Challenge:
Proctor & Gamble wanted to use technology and interactive games to connect with its young audience.
Result:
The PopBlaster game, created, in partnership with KPE, allowed users to select a backbeat of their choice as a harmony and then select different Crunch sounds as the melody. Users could create their own music, save it, and send it to their friends.
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