Sony was the pioneer of personalized music devices with its' Walkman®. Unfortunately the Apple's Ipod stole their thunder and Sony was determined to get back in the game.
Challenge:
Sony engaged 321 Takeoff to perform a usability study to test its latest MP3 model. 321 Takeoff was chosen as the New York firm to conduct this study.
Result:
321 Takeoff conducted an ethnography study where we screened, recruited and interviewed trendsetters (artists, filmmakers, designers) in a closed environment and delivered a segmented analysis in a comprehensive, easy-to-read format unprecedented by any focus or research firm.
)
Services Rendered
RecruitingScreening
Discussion Guide
Moderation
Analysis
Reporting
Positioning
Return to Our Work home