The Pod Hotel wanted to recreate a brand from the ground up to attract a new segment, a young, international audience...
"321 delivered a sophisticated and complete campaign and since, we've seen a barrage of media attention and an overwhelming flood of business."
Richard Born
Partner, BD Hotels
Challenge:
The Pickwick Arms was an old, dark hotel that needed new life. The Client wanted 321 to recreate a brand from the ground up to attract a new segment, a young, international audience. The rooms, redesigned by Vanessa Guilford, were to be inspired by the Modernist movement and equipped with docking stations and flat screen TV's. Big changes, small rooms. The real challenge was to present a strong brand without misrepresenting the size of the rooms. FInally, the client needed the new brand in 10 weeks: Logo, Identity, Key messages, Color Palette, Collateral, Guest Directory, Website, PR Talking Points
Result:
The site was launched January 2007. 4 weeks after launch occupancy rates were 100% for the remainder of the year. Profits at the end of 2007 reflected 500% increase in revenue and site traffic.
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Services Rendered
PositioningTagline
Key Messages
Brand Identity
Website Design
Stationery Design
Brochure Design
Flash Design & Development
Photography
Art Direction
Copywriting
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