Vonage was up against the traditional phone companies and they were ready to level the playing field...
"321 created some exceptional online advertising for us. I have found them to be perceptive and patient. For a creative shop, this is rare, but 321 truly is a rare agency."
Dean Harris
Brand Marketer Of The Year 2005
Dean Harris
Brand Marketer Of The Year 2005
Challenge:
Vonage came to 321 Takeoff to create a series of banners which featured Price and their free services. We were able to use any tactic we thought relevant as they would serve them, test them and the conversions would determine our success.
Result:
Our series of banners resulted in a 5% conversion rate over a 4 week period, which was higher than other agencies tasked with the same assignment.
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