321Worldwide Helps Lawyers.com Transform User Experience of Premiere Legal Content and Resources Destination

321 Worldwide, an award-winning global branding and design firm, has successfully managed the transformation of Lawyers.com into the most useful, dynamic and interactive online legal destination for consumers and small businesses.

Spearheading the bold initiative, 321 Worldwide helped Lawyers.com change how their users find and evaluate legal information, find and select a lawyer, share experiences and expertise and check crediedentials, among other services.

Lawyers.com is already the most comprehensive and trustworthy online legal destination, and the engagement with 321 Worldwide represents an important part of site's broader transformation strategy to better engage its customers and deliver value through a more interactive experience.

A major element of this strategy included redesigning the Lawyers.com website with a deliberate eye toward meeting the needs of its key audiences in an integrated way. The site is rich with in-depth legal content for consumers coupled with vital resources for finding and selecting attorneys, validating credentials of referrals while also serving as an educational resource on a myriad of legal needs and issues. Through cleaner, clearer visual design, 321 Worldwide increased the ease of navigation and improved access to Lawyers.com's wide range of information, resources and services.

In particular, the creative team at 321 Worldwide was responsible for creating an immersive digital experience that the agency has trademarked, called "Digital Snacks," which are a central feature of the new Lawyers.com experience. For example, 321 Worldwide effectively distilled copious amounts of legal information into bite size consumable nuggets - now called Life-Changing Events, where consumers can more easily find relevant legal information and resources relating to life changing events such as:

• Divorce
• Bankruptcy
• Identity Theft
• Car Accident
• Death
• Marriage
• Retirement

Additional resources and features created by 321 Worldwide include a redesigned community area called "Talk with the Community" and "Talk with our Panel," where visitors can participate in online events and exchange important legal information.

Today, both consumers and small business professionals use the new Lawyers.com more than any other online destination for finding legal services, attracting visitors who are serious about hiring an attorney. Currently 7 out of 10 people searching for an attorney on Lawyers.com plans to contact one, with 93 percent of these visitors doing so within thirty days.

"We were very excited about the opportunity to leverage our creative capabilities and strategic, goal-driven content design expertise for a brand such as Lawyers.com," said Alona Elkayam, founder and chief creative officer, 321 Worldwide. "The new flagship site brings together a unique combination of personality and legal authority that is unavailable in such a user-friendly and palatable way anywhere else on the Internet today. The Lawyers.com URL is so intuitive it was important that we created an immersive experience for everyone looking for a lawyer or needed legal advice.
"I'm confident that we created a powerful, memorable identify and user-experience for Lawyers.com that's fresh, future-proof and means something to consumers and lawyers alike that will keep them coming back," Elkayam concluded.

About 321 Worldwide
321 Worldwide is a new kind of creative agency that focuses on award-winning global brand strategy and design both on and offline. Every piece of advertising creative we invent, is designed to do one thing - to position each brand with maximum power. Every person has unique qualities that make them great - so do companies. We are experts at identifying these unique characteristics and the means to tell that story. It's about finding the truth about the brand and telling the story in a way that really matters.

At 321 Worldwide we are cognizant that winning the game takes more than just a thinking cap. It takes hard work. It takes strong execution. We're more than architects of an idea - we're ambassadors and executors of your brand image. For more information visit us at www.321worldwide.com.