321 Worldwide Completes First Step in Online Global Brand Identity Initiative for LexisNexis

New York - 321 Worldwide, an award-winning global brand strategy and design firm, today announced its completion of an ambitious and strategic online global branding and corporate social responsibility (CSR) positioning initiative for LexisNexis, a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets.

The initiative is designed to achieve a consistent brand image for LexisNexis to make it easier for customers to do business with the Company internationally, and to provide growth opportunities for the brand while effectively communicating the company's corporate social responsibility (CSR) efforts online which are synonymous with instilling Rule of Law in countries where it does not exist.

321 Worldwide was responsible for identifying how LexisNexis' online brand and corporate social responsibility interrelate across clearly defined spheres of influence and spotlight the ways that the company connects with its customers online, its industry and the world.

This was an essential element to the development of a unified global branding and corporate social responsibility program centered on three key brand attributes: Work with Confidence, Grow with Confidence, Lead with Confidence. Once LexisNexis' brand and corporate social responsibility philosophies were aligned, 321 Worldwide reinforced the company's identity, culture, products and services in every country that it serves through a single, universally shared online brand experience.

The objective of this initiative executed by 321 Worldwide was to ensure that LexisNexis' online brand identity and CSR efforts intelligently informed all aspects of its business and reflected the values of the company's mission around the world to shareholders, employees, customers, future workers, prospective clients, special interest groups, government officials, the community at large, among stakeholders. That includes issues such as transparency and engagement, how the company treats its employees, its impact on the environment, and how it participates in the community.

Through this engagement, 321 Worldwide has helped LexisNexis as it:

• - Creates a unified global brand identity
• - Further incorporates CSR principles into its business strategy;
• - Identifies key stakeholders internationally and how to engage them;
• - Evaluates its values and engages its employees;
• - Defines the tools and insights required to develop a strategic set of CSR initiatives;
• - And develops a roadmap to reach its strategic CSR communications objectives.

"Clearly, this effort with LexisNexis moves brand building beyond just typical marketing. It acknowledges that companies have a direct impact on society and the environment through their operations, products and services as well as through their interactions with key stakeholders. Effective branding and CSR means managing this impact so as to add value to the company and brand equity as well as increase wider economic and social well-being now and in the future," said Alona Elkayam, founder and president, 321 Worldwide.

Elkayam added, "We're glad to be a part of this global effort with LexisNexis and together realizing the proven link between CSR, brand affinity, brand equity, actual customer perception, loyalty and buying behavior. In today's 360-degree global economy, where everything counts, branding activity and corporate behavior are intertwined in the minds of the stakeholders and consumers - as they should be."

About 321 Worldwide
321 Worldwide is a new kind of creative agency that focuses on award-winning global brand strategy and design both on and offline. Every piece of advertising creative we invent, is designed to do one thing - to position each brand with maximum power. Every person has unique qualities that make them great - so do companies. We are experts at identifying these unique characteristics and the means to tell that story. It's about finding the truth about the brand and telling the story in a way that really matters.

At 321 Worldwide we are cognizant that winning the game takes more than just a thinking cap. It takes hard work. It takes strong execution. We're more than architects of an idea — we're ambassadors and executors of your brand image. For more information visit us at www.321worldwide.com.