321 Takeoff Wins Honorable Mention for PR News' CSR Award for Best Cause Branding Campaign

New York - 321 Takeoff, an award-winning global brand strategy and design firm, today announced that the firm was recognized with an award from PR News' 2009 CSR Awards in the Cause Branding Category for their work on behalf of LexisNexis. "Our firm is deeply committed to providing world-class services to clients. We were attracted to this project because of LexisNexis' reputation for innovative service to the entire global community, as well as our agency's desire for a strategy that could convey its diverse array of services under a single brand message. That said, we are delighted to have received this honor," said Alona Elkayam, founder and president, 321 Takeoff. "Our creative team works hard to develop strategic messaging and high-level creative execution. Getting recognized is great for both 321 and our clients, validating the importance of putting sound strategy behind every creative piece." This is the first step in comprehensive brand program for LexisNexis. The strategy was developed by 321 in partnership with LexisNexis staff and took one year to complete. The strategy is designed to make all LexisNexis' CSR programs instantly recognizable by the public and employees in order to heighten awareness of the many services and programs that LexisNexis provides to communities around the world. Presented by PR News, the leading trade publication covering the public relations and corporate communications industries, this is the only national honor celebrating Corporate Social Responsibility (CSR), in which corporations successfully demonstrate that altruism, philanthropy and employee commitment to "do good" can go a long way towards making an impact on a community, on key stakeholders, and on a company's bottom line. .

About 321 Worldwide
321 Worldwide is a new kind of creative agency that focuses on award-winning global brand strategy and design both on and offline. Every piece of advertising creative we invent, is designed to do one thing - to position each brand with maximum power. Every person has unique qualities that make them great - so do companies. We are experts at identifying these unique characteristics and the means to tell that story. It's about finding the truth about the brand and telling the story in a way that really matters.

At 321 Worldwide we are cognizant that winning the game takes more than just a thinking cap. It takes hard work. It takes strong execution. We're more than architects of an idea - we're ambassadors and executors of your brand image. For more information visit us at www.321worldwide.com.