Alona Elkayam, Chief Creative Officer and Founder: As chief creative officer, Alona steers 321's creative with particular emphasis on the cohesive application of business, human and cultural insights to branding and design strategy for the company's global clients
In 2003, Alona Fromberg-Elkayam founded 321 Takeoff, a NYC-based strategic branding and design consultancy that has created
integrated brand strategies leveraging social media and executions for some of the recognized brands of the decade. Her core competency
is crafting an authentic story for brands-people, places, and things and executing those stories across multiple platforms from online
experiences (web, tablets, smartphones) to corporate identity. She also founded Far From Timid in 2008 that has hundreds of patterns
that are licensed to manufacturers and private label retailers in home, fashion, and hospitality.
Prior to 321 Takeoff she was tapped to join HotJobs.com as creative director, where she was responsible for
developing HotJobs.comÍs brand. This included corporate identity, outdoor marketing, television, online brand
and marketing. HotJobs.com become the sixth most recognized brand and contributing to the companyÍs successful IPO in 1999 and in its eventual sale to Yahoo! in 2000.
She subsequently held senior positions at SBIRazorfish and at Grey Healthcare Group where she built up their interactive practice and served as the co-lead creative
on the worldwide Levitra¬ and BotoxCosmetic¬ product launches.
Alona a devoted student of kung fu, an ING NYC Marathon finisher, and an accomplished painter. She received her BA from American University and continued her education at School of Visual Arts. She is also fluent in Hebrew and French.
A Look Inside:
Alona was a small forward on her high school varsity team.
